Chinese reggae band aims for global success


Reggae music may have originated in Jamaica, but a band from China has latched on to the sound and is building on the genre to create something pretty unique., Jamaica’s Observer reports.

Long Shen Dao’s distinct sound is now attracting fans around the world.

Music acts from China, Japan and South Korea are taking the West by storm. The Asian pop stars are reaching beyond their home markets and achieving global success.

Perhaps best known is South Korean singer Psy, whose video and dance Gangnam Style attracted billions globally. Dreaming of similar success is Beijing-based Long Shen Dao, China’s first ever reggae band.

“Reggae is one of the easier genres of music with which to communicate with listeners,” said band member Guo Jian.

But Long Shen Dao wants to be seen as more than just a Bob Marley tribute act. “It’s a mix of several different influences. Reggae is where we start, but then we bring in electronic music, traditional Chinese music and others,” Guo said.

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